Why I Made This Tee

Why a Boxy Fit?

I’ve always loved boxy tees. They feel cool, calm, and modern. They’re comfortable too. But beyond that it just exists confidently. That bold but relaxed shape? That’s exactly how I want the brand to feel.

Why Black?

I’ve always chosen black. Any time of day, black just works. It doesn’t scream for attention. It absorbs everything quietly.

That’s the kind of power I respect: silent, deep, grounded. Exactly how I want the brand to speak. Calm but powerful. Rooted but modern.

What the Graphic means

If you’ve seen traditional Buddhist scrolls, you know the black canvas with golden brush strokes, no loud colors, just presence. That’s what inspired the design.

The wheel in the graphic is the Dharma Wheel, it represents wisdom. And surrounding it is fire, fierce and untamed.

That fire symbolizes energy, strength, and power. So when you wear it, you carry both: wisdom and power. Calm and bold. That balance is what this brand is about.

I’m glad this first piece turned out the way it did, it captures exactly what I want the brand to represent.